Sunday, June 17, 2007

Hi! Today I was looking at different possibilities for the layout of our second Annual Report. We were given four choices. The forth version attracts me the most; it is not eccentrically creative like Circus de Soleil's poster, but at the same time not tediously businesslike. As a background various shades of blue are used. It makes the page look alive and obviously reminds a reader about the sea that contains all possible shades of this cosmic color.

To me symbols and colors that represent organisation are extremely important. Even a style of font has to be taken into consideration, even spaces between the pharagraphs...And it's not just my artistic background, but a simple fact that the numbers of maritime organisations are growing and in the emerging paper ocean of their publications, our's has to stand out. New maritime organisations like young singers need to find their voices. Our's is there already, but now it has to be expressed visually.

ISAN as a charity is unique, it's goals and reasons are very distinguished from the rest of similar organisations. But now we are in the process of putting this "uniqueness" on paper. We need to show that it is a serious professional organisation with the heart and a real compassion for people who require it's help. Of course the mentioned above quolities by any means are not the opposite ones and surely can peacefully co-exist in the frame of unifying them style. However,making of these "frame" takes time and effort.

It is good that people who work here have different skills,cultural and professional backgrounds. That means that their imaginations work differently, they have diffent sense of style, they like different things. It could create slight problems, but at the same time most definitely will make the project very interesting. And hopefully when one day you, the reader, will see the copy of our Report amungst the materials of some maritime event, you will pick it up intrigued by it's striking design.

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