Hello my online travellers!I am back.Well, today's discussion at our office was quite artistic by it's nature,-we had to produce the final version of a leaflet for an upcoming conference. It is really great that God granted us all with such a different personalities, otherwise one could never discover the truth. They say that it becomes apparent during a good healthy debate...Does it?I am not sure, but our local truth will take time to reveal itself to us.
Symbol is a strange thing, it has it's own, very unique language that isn't always the easiest one to master. Obviously here we are dealing with maritime life, joy and sorrow triggered by it. So, I personally would like to see more beautiful ships, seashells and emerald waves floating through our site and marketing materials. That however would be perhaps too unpractical and sometimes confusing. Especially if all these imagery is born in the ocean of my imagination,-it is easy to drown there.
However today during our discussion we avoided usage of life saving boats and desided to go for something less adventurouse but clear and to the point.They all should know that if they happen to work at sea and facing a problem, they can call us. The leaflet became more personal, with the photos of real people working at our office, with descriptions of recent cases that caused us true worry, joy, concern and once again proved that all humans no matter where they are want to be understood, loved and supported.
I hope very much that people on the conference will pick up lot's of our pale blue leaflets and as a resoult will call Seafarerhelp. I also look forward to getting my hands on transforming our marketing literature!One day leaflets will have wavy adges and differently colored pages, the text itself will look more unusual,-latters will take on shapes of rare and striking fonts, they will gain an off-pink glow of mother of purl, and writing will be as dynamic as fiery movements of dancers on Minoyan frescos. Untill then I have to learn a bit more about clarity, patience and strightforward communication. These things are so important in our work!
Symbol is a strange thing, it has it's own, very unique language that isn't always the easiest one to master. Obviously here we are dealing with maritime life, joy and sorrow triggered by it. So, I personally would like to see more beautiful ships, seashells and emerald waves floating through our site and marketing materials. That however would be perhaps too unpractical and sometimes confusing. Especially if all these imagery is born in the ocean of my imagination,-it is easy to drown there.
However today during our discussion we avoided usage of life saving boats and desided to go for something less adventurouse but clear and to the point.They all should know that if they happen to work at sea and facing a problem, they can call us. The leaflet became more personal, with the photos of real people working at our office, with descriptions of recent cases that caused us true worry, joy, concern and once again proved that all humans no matter where they are want to be understood, loved and supported.
I hope very much that people on the conference will pick up lot's of our pale blue leaflets and as a resoult will call Seafarerhelp. I also look forward to getting my hands on transforming our marketing literature!One day leaflets will have wavy adges and differently colored pages, the text itself will look more unusual,-latters will take on shapes of rare and striking fonts, they will gain an off-pink glow of mother of purl, and writing will be as dynamic as fiery movements of dancers on Minoyan frescos. Untill then I have to learn a bit more about clarity, patience and strightforward communication. These things are so important in our work!
posted by Seafarerhelp at 8:20 AM
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